付费频道是目前数字电视增值业务的重要组成部分。对于有线运营商来说,付费频道营销也是一门新课题。如何打好营销牌,达到事半功倍的效果,也是各地有线运营商面临的难题。本文旨在抛砖引玉,希望能引起业界同行触动、反思和借鉴。 Paid channels are currently an important part of digital TV value-added services. For cable operators, paid channel marketing is also a new topic. How to lay a marketing card to achieve a multiplier effect, but also around the cable operators are facing problems. The purpose of this article is to start a discussion, hoping to arouse the industry peers touch, reflection and reference.