面对复杂多变的客观形势和经济环境,依托邮政的资源和能力不断拓展新领域、新服务,是经济社会发展对邮政提出的客观要求,是突出邮政比较优势、充分发挥核心竞争能力的必由之路。在致力于当好数据库营销解决方案服务者目标的引领下,中国邮政集团公司主导的数据库营销的信息调查服务模式、混合寄递服务模式、“线上+线下”解决方案合作模式和“按效果付费”渠道服务模式应运而生。 Faced with the complicated and ever-changing objective situation and economic environment, relying on the resources and ability of the postal service to continuously expand new areas and new services is an objective requirement put forward by the postal service by the economic and social development and is the only way to highlight the comparative advantages of the postal service and give full play to its core competitiveness . Under the guidance of the goal of being a good database marketing solution provider, the information service model, the hybrid delivery service mode, the cooperation mode of “online + offline ” solution and the cooperation mode of “China Post Group Corporation ”Pay per effect" channel service model came into being.