介绍了意大利足球彩票的起源、游戏竞猜规则、管理运作方式、收入分配和使用等发展状况 ,并与我国足球彩票进行比较 ,研究结论 :(1)转变观念 ,实现足球彩票的产品创新 ;(2 )建立、健全完善的管理体制和法律机制 ,规范足球彩票市场 ;(3)提高返奖率和规范营销运作机制 ,使足球彩票真正成为发展体育事业的催化剂 ;(4 )改革现有体制 ,完善体系建设 ,使足球彩票成为推动我国经济可持续发展新的经济增长点。 This paper introduces the development of the football lottery in Italy, the rules of game quiz, the mode of management and operation, the distribution and use of income, and compares with the football lottery in our country. The conclusions are as follows: (1) To change the concept and realize the product innovation of football lottery; (2) (3) improve the prize return rate and standardize the marketing operation mechanism so that the football lottery truly becomes the catalyst for the development of the sports industry; (4) reform the existing system and improve System construction, the football lottery to promote sustainable development of China’s economy as a new economic growth point.