河南历史悠久,文化灿烂,是我国的文化大省。实现中原崛起,在注重经济发展的同时,也必须重视中原文化软实力的打造和提升,而打造和提升中原文化软实力的途径之一,就是中原文化的对外传播。本文旨在通过对中外文化心理环境与媒介环境的分析,找到更有利于中原文化走出去的对策。 Henan has a long history and splendid culture, and is a cultural province in our country. In order to realize the rise of Central Plains, we must attach importance to the building and promotion of the cultural soft power in the Central Plains while focusing on economic development. One of the ways to create and enhance the soft power of culture in the Central Plains is to spread the Central Plains culture. The purpose of this paper is to find out the countermeasures that are more conducive to the culture of the Central Plains going global by analyzing the cultural environment and media environment both at home and abroad.