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[会议论文] 作者:Jonathan Deschenes,Yanan Wang,Guojun He, 来源:香港城市大学,西安交通大学,南卡罗来纳大学 年份:2015
Guanxi is a complex phenomenon that allows to understand how interpersonal connections and reciprocal exchange of favors work in various spheres of Chinese peoples life(Chen,Chen and Huang,2013)....
[会议论文] 作者:Guojun HE,Jonathan Deschenes,Yanan Wang, 来源:华人学者营销协会,对外经济贸易大学 年份:2017
The non-profit industry in China is booming with an increasing number of people getting involved into charitable-related actives(Liu,2015; Lin and Huang,2017)either by donating or raising money for a...
[会议论文] 作者:Jonathan DESCHENES,Guojun (Sawyer)HE,Yanan WANG, 来源:香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 年份:2016
This paper explores the complexity of soliciting money for a charitable cause in China.Based on the logic of guanxi and renqing,it looks at how people reflect on the act of soliciting their own networ...
[会议论文] 作者:Jonathan DESCHENES,Yanan WANG,Jean-Fran(c)ois LALONDE,Valerie Grandbois, 来源:2014年中国市场营销国际学术年会 年份:2014
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