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Investigating the Effects of Online Grocery Shopping Marketing Strategies on Thai Consumers’ Purchas
[学位论文] 作者：Supawat Poonjiradejma,
来源：上海交通大学 年份：2023
The purpose of this research is to examine how differences in marketing strategies affect Thai consumer’s purchase intention in the online grocery shopping industry.Specifically,a total of eight marke...
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