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The purpose of this research is to examine how differences in marketing strategies affect Thai consumer’s purchase intention in the online grocery shopping industry.Specifically,a total of eight marketing strategies including free delivery services,express delivery services,discounts,gift with purchase,webpage organization,adding product benefit label,small pack size,and premium packaging are studied in this experiment.To measure the differences in purchase intention,this experimental study is conducted,and surveys were distributed to both the control group and the experimental group.A total of 378 respondents completed the questionnaires which228 respondents completed the questionnaire Form A（control group）and 150 respondents completed the questionnaire Form B（experimental group）.From a oneway analysis of variance（ANOVA）,the results show that the differences between purchase intention of control and experimental groups are statistically significant.As a result,the finding demonstrates that express delivery with a higher cost,extra product benefit label,and small pack size lead to higher purchase intention than within 3-day free shipping,no extra health benefit label,and only large pack size respectively.Free delivery services,discount from buying more numbers of products,gift with purchase,webpage organization from the lowest to highest discount,and premium packaging do not lead to higher purchase intention than delivery services with the delivery fee,discount from minimum spending,a product with a discount,webpage organization from the highest to lowest discount,and standard packaging respectively.Since the online grocery shopping field is full of potential to grow and is still a small part of the e-commerce market in Thailand,this study will be valuable for retailers to understand more about Thai consumers’ behavior.Previous studies discussed more about online grocery shopping adoption.Only a few studies have investigated on purchase intention of online grocery shopping.Also,experiment studies are still particularly scarce in this field.To gain more understanding of online grocery shopping in Thailand,understanding the effects of different marketing strategies on purchase intention is crucial.Therefore,this study is conducted to serve this purpose.