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At present,in the increasingly fierce competitive environment,a clothing brand if you want to cut a striking figure,you ......
Global Brand Management:Marketing Capabilities Factors and Performance in Asia and the United States
As an extension of the resource-based view,marketing capabilities play a critical role in firm performance and the impac......
介绍了杜邦公司通过品牌管理、技术开发以及整合生产经营培养核心能力的做法，阐述了核心能力对企业参与市场竞争的重要作用，并提出了......
