In the frameworks of multifunctionality of agriculture very important role is devoted to preservation of cultural traditions and development of ecological civilisation. As for ecological civilisation,it concerns providing preservation of biological diversification, using adaptive"Clandscape agriculture, dividing market and non"Cmarket approaches. One of the important think is providing mass ecological literacy.As for cultural traditions, it should be considered through the rural way of live. The approach is use most of the benefits of the urban civilisation, while maintaining the fundamental aspects of the rural way of life.