【摘 要】
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This paper contends that E-economy can be regarded as a kind of relationship marketing on the network and it builds a repetitive fixed-interaction relationship between micro e-business enterprises and
【机 构】
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International Business School,Shaanxi Normal University,Xi'an P.R.China
【出 处】
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香港城市大学,西安交通大学,南卡罗来纳大学
论文部分内容阅读
This paper contends that E-economy can be regarded as a kind of relationship marketing on the network and it builds a repetitive fixed-interaction relationship between micro e-business enterprises and consumers.With the purchase of the repeat business,it can cultivate the effect of the micro E-business enterprises own reputation,thereby promoting micro E-business enterprise bigger and stronger,and then the online trading can drive the development of the Offline economic.Finally,both the whole region economy and the real economy will get rapid development.In commodity prices,quality,reputation and similar cases,the postage will be the key factor for consumer purchase decision.And if the electric business enterprise provides the free-shipping service,it will significantly improve the network consumers purchase decision.This situation provides a new opportunity for the local governments of the less developed areas to promote regional Eeconomy.This paper will analyze the inner mechanism of this phenomenon from the view of the behavioral economics.The mechanism is divided into customers make purchasing decisions,local online retailers provide free shipping options,express companies receive transfer payments and local government takes active interventions.Based on this,the article put forward that if local government in less developed areas can offer accurate financial support to every transaction of local micro E-business enterprise,it will greatly increase the motivation of offering the free-shipping service and it will also provide an opportunity to flourish regional E-economy.This new approach to develop the less developed areas E-business is not only a new theoretical exploration of how to offer the accurate support in the age of electricity economy,but also a new attempt to combine behavior economics with regional development economics.
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