【摘 要】
：
The comprehension of the group consumption mode is the foundation of the grasping of future community-based market.In this paper,the external environmental factors and internal motivational factors im
【机 构】
：
School of Management,Dalian University of Technology,Dalian
【出 处】
：
香港城市大学,西安交通大学,南卡罗来纳大学
论文部分内容阅读
The comprehension of the group consumption mode is the foundation of the grasping of future community-based market.In this paper,the external environmental factors and internal motivational factors impacting the group consumption are analyzed at first,and then,nine characteristic dimensions of the group consumption behaviors are summarized based on the current research literatures.With the two variables as the vertical and horizontal coordinates,namely the group relationship intensity and consumption action period,the group consumption mode is divided into four types,including the instrument-oriented,information-oriented,enjoyment-oriented and relationship-oriented,among which,the relationship-oriented consumption mode reflects the ideal form of the group loyalty,and it points out that consumption mode is dynamic,and it can evolve in two approaches,including the product identification and relationship identification.Finally,the marketing practice enlightenment is given.
其他文献
销售连接企业与市场,是企业产品价值实现和资金回笼的重要环节.一个企业对销售的管控力直接影响到企业的最终利益.本文结合作者所属的冶炼厂现状,就集团公司下属的二级单位如何完善销售管控机制、如何优化和提升销售管理效能,实现企业经营成果的提升,提出了具体对策和解决措施.
Based on the principle of the Shi science,this article analyses the essence,origin,appearance and application strategy of the marketing Shi,proposing strategic suggestions for enhancing the purchasing
Strategic corporate social responsibility(strategic CSR)is highly praised by practitioners and academics for creating a potential win-win situation for business and society,yet little is known about i
Based on previous research,face in China has a close relationship with luxury consumption.However,empirical researches in this area are not abundant.This study focuses on the sub-dimensions of face ne
Combined with Chinese local market,this paper predicts the enterprise performance and its stability with the combination of moral marketing and relationship marketing.This study focuses on business ac
By using the research methods of combination of wavelet analysis and multivariate GARCH-BEKK mode to measure the fluctuation correlation and linkage effect between the Chinese strategic emerging indus
From the evolution of business culture,this paper has sorted out the origin and evolution of business culture,and elaborated three connotations of business culture and Characteristic Culture dominated
Compared with normal products,luxury products are richer in symbolic meaning.Former studies on counterfeit luxury products mainly focus on the social value of luxury products and anticipating risk,as
Mobile bank,as an emerging form of financial service,has received widespread attention,and its development is strongly decided by customers use intention.This paper deals with the effect factors of us
Based on market orientation theory,universities should educate their students according to firms requirements.This is why hiring qualified employee and finding suitable job are sometimes not easy for