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企业加强和提高软实力建设是在市场竞争中取胜的立足之本。在国际舞台上,国与国之间的较量,主要是凭各自的实力。人们对实力的理解,往往多着眼于物力、财力,以至武力的强弱。这些有形的、物质的实力,其实都属于硬实力的范畴。
Enterprises to strengthen and improve soft power construction is to gain the foothold in the market competition based. In the international arena, the contest between nations mainly depends on their respective strengths. People’s understanding of strength often focuses more on the strength and weakness of material and financial resources and even force. These tangible and material strengths actually fall into the category of hard power.