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一般来讲,市场营销的过程可以分为分析市场机会、选择目标市场、制定营销战略、实施营销战略、管理营销活动等五个方面。对于动漫市场营销的过程,可以从动漫市场的调研与预测、选择动漫目标市场、制定和实施动漫营销战略以及管理动漫市场营销等四个方面来进行阐述。一、动漫市场的调研与预测动漫产品在开发前应当对动漫市场进行有效的调研和预测,然后根据其自身的条件,进行下一步的计划。例如,香港贸易发展局发表的中国玩具市场综合调查报告指出:
In general, the marketing process can be divided into five areas: analyzing market opportunities, selecting target markets, developing marketing strategies, implementing marketing strategies, and managing marketing activities. For animation marketing process, from animation market research and prediction, select the animation target market, the development and implementation of animation marketing strategy and management of animation marketing and other four aspects to elaborate. First, the animation market research and forecasting Animation products should be conducted before the animation market for effective research and forecasting, and then according to their own conditions, the next step in the plan. For example, the Hong Kong Trade Development Council released a comprehensive survey of China’s toy market report states: