Research on precision marketing segmentation model based on mining the “consumer map”

来源 :2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛 | 被引量 : 0次 | 上传用户:w19870602
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  Building database of "the consumer map" based on the theory of 4c,and mining the database to make the consumer segment,then build the precision marketing segmentations model.Through the marketing data of three guns proved that the precision marketing segmentations model based on the data mining of the "consumer map" can reconstruct the demands of consumers and precisely position the consumer groups in the era of big data.
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