本文通过对吉林市烟草公司内部环境、外部环境的分析,指出了吉林市烟草公司面临着巨大的消费市场、日益增长的购买力、广阔的技术环境以及国家政策法律的保护等优势,总结出吉林市烟草公司服务产品营销服务、电子信息管理工作中存在的相关问题,提出了在烟草市场逐步放开、面对国际烟草公司压力下、卷烟分销体系和专卖体制日益弱化和放开的背景下,必须加强营销渠道的管理,提高渠道竞争力的对策措施。 By analyzing the internal environment and external environment of Jilin Tobacco Company, this paper points out that Jilin Tobacco Company is facing the huge consumer market, increasing purchasing power, broad technical environment and the protection of national policies and laws. Tobacco companies service products marketing services, electronic information management problems that exist in the tobacco market has been gradually liberalized in the face of the pressure of international tobacco companies, cigarette distribution system and monopoly system weaker and loosen in the context of the background must be Strengthen the management of marketing channels and improve the channel competitiveness of countermeasures.