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高尔夫市场营销课程旨在培养掌握高尔夫营销策划和管理的基本技能、基本知识以及基本理论,具有强大的市场推广能力以及新产品开发能力并能够胜任高尔夫俱乐部营销管理与策划的高级复合型人才。基于此,高尔夫市场营销课程是一门应用性非常强的综合性学科。在此背景下研究、探索高尔夫市场营销课程教学的改革与实践有着非常现实的意义。本文针对高尔夫市场营销课程的教学现状,进行了教学改革的探索与实践。
The Golf Marketing course aims to develop advanced composite talents who master the basic skills, basic knowledge and basic theory of golf marketing planning and management, strong marketing ability, new product development ability and capable of managing golf club marketing management and planning. Based on this, golf marketing course is a comprehensive application of very strong disciplines. In this context, it is very realistic to explore the reform and practice of golf marketing course teaching. This article aims at the teaching status of golf marketing course and carries out the exploration and practice of teaching reform.