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在旅游业迅速发展的背景下,学术界越来越关注旅游对于社区经济社会文化的综合影响,公平性成为其研究的热点。本文章选取西递、宏村二个具有典型代表性的古村落,通过访谈、问卷调查后发现,居民、旅游企业在旅游景区发展中地位、职能、作用各不相同。其中,西递、宏村居民在参与度、受益度、满意度方面有较大的差别。本文指出西递、宏村两地在旅游利益本地化方面所面临的主要矛盾和问题,提出鼓励和提高居民参与度、重用当地旅游人才、成立当地旅游协作机构等相关对策。
With the rapid development of tourism industry, academia pay more and more attention to the comprehensive impact of tourism on the economic, social and cultural communities. Fairness has become the hotspot of its research. This article selects two representative ancient villages of Xidi and Hongcun. Through interviews and questionnaires, it is found that residents, tourism enterprises have different status, functions and roles in the development of tourist attractions. Among them, Xidi, Hongcun residents in the participation, benefit, satisfaction there is a big difference. This article points out the major contradictions and problems faced by Xidi and Hongcun in the localization of tourism interests and proposes relevant countermeasures such as encouraging and improving residents’ participation, reusing local tourism talents and establishing local tourism cooperation agencies.