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一个月前,当光明乳业发出提价信号时,多数人没有想到,这仅仅只是一个开始。中国食品饮料市场正在迎来一波涨价潮。此后,不仅是乳业,啤酒、白酒、饮料等多个行业,纷纷祭起涨价大旗。同样是1月中旬,燕京啤酒打响了啤酒业提价的第一枪。1月20日起,燕京的普通瓶装啤酒出厂价每箱提至38.8元,提价幅度达到14%。而早在2009年底,乳品行业和白酒行业的涨价潮就已经开始。据笔者了解,很多省市的本土品牌,特别是以巴氏奶为主的生产企业,均已在这段时间纷纷抬价:从2010年1月起,杭州的双峰、美丽健
A month ago, when Bright Dairy issued a price increase signal, most people did not think this is just the beginning. China’s food and beverage market is ushering in a wave of price hikes. Since then, not only the dairy industry, beer, liquor, beverages and other industries, have set off the banner of price increases. Also in mid-January, Yanjing Beer fired the first shot of beer price hikes. January 20, Yanjing ordinary bottled beer ex-factory price raised to 38.8 yuan per box, the price increase of 14%. As early as the end of 2009, the dairy industry and liquor industry has started the tide of price increases. According to the author, many local and local brands, especially those based on pasteurized milk, have raised their prices during this time: From January 2010 onwards, the two peaks in Hangzhou and the beautiful and healthy