创名牌,如今已成为众多厂商立业兴业的营销战略。然而,应该创什么样的名牌呢?笔者认为,除了要注意创“民牌”外,还须重视创“绿色”名牌。 所谓“绿色名牌”,就是在设计、制造、包装、使用等方面符合环境保护要求,有益人类健康的名牌商品。由此,创“绿色”名牌,就须包括四个层次的内容:一是企业选择生产的产品及技术,应尽量减少不利于 Creating a famous brand has become a marketing strategy for many companies to establish a business. However, what kind of brand name should be created? The author believes that in addition to paying attention to the creation of a “ministy card”, we must also attach importance to creating a “green” brand name. The so-called “green brand names” are brand-name products that meet the requirements of environmental protection and are beneficial to human health in terms of design, manufacture, packaging, and use. Therefore, creating a “green” brand name must include four levels of content: First, companies should choose to produce products and technologies that should be minimized