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运用勒温场动力理论,认为森林生态旅游需求的形成过程既受到游客自身条件的影响,也受到其所处的外部环境等的影响。各因素之间并非互相独立,而是存在密切联系,共同作用于森林生态旅游需求的形成过程。梳理出包含内部动力和外部刺激等两方面共计7个主要影响因素,归纳出诸因素的共同作用机制以及具体作用机制,并就如何提升游客对森林旅游的需求提供建议。
Using the theory of Levin field power, it is considered that the formation process of forest eco-tourism demand is not only affected by tourists’ own conditions, but also influenced by the external environment in which it is located. The factors are not independent of each other, but there is a close relationship between the role of forest ecotourism needs of the formation process. Combining the seven main influencing factors including internal motivation and external stimulus, this paper summarizes the common mechanism of the factors and the specific mechanism of action, and provides suggestions on how to enhance the tourist demand for forest tourism.