新的伟大时代呼唤着坚强有力的宣传思想工作，把“三个代表”要求落实到党的各项工作当中需要卓有成效的宣传思想工作。加强新时期的宣传思想工作更需要理论的研究与探索。面对急剧变化的国际国内形势带来的机遇和挑战，如何认识并摆正宣传思想工作“有位”与“有为”的关系， The new great era calls for a strong propaganda and ideological work. The implementation of the “three represents” requirements in all the party’s work requires effective publicity and ideological work. Strengthening the work of propaganda and ideology in the new era also requires theoretical research and exploration. In the face of the opportunities and challenges brought about by the rapidly changing international and domestic situations, how should we recognize and put right the relationship between “taking place” and “promising” of ideological work?