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2014年,湖南中烟工业有限责任公司品牌发展答卷依然精彩:“芙蓉王”品牌商业销量186.86万箱,销售收入突破1000亿元,连续8年全国一类烟产销量第一;“白沙”品牌产销规模保持300万箱,单箱结构不断提升;“和天下”品牌销量快速增长,高端卷烟市场份额进一步提高。但宏观经济的新常态也让包括行业在内的诸多市场主体感受到了越来越大的发展压力。“新常态下,有新机遇,也可以有新作为。”湖南中烟领导班子认为,不管环境如何不确定,打造具有强大竞争力的品牌
In 2014, Hunan Tobacco Industry Co., Ltd. brand development answer is still exciting: “Furongwang ” brand commercial sales of 186.86 million cases, sales revenue exceeded 100 billion yuan, for the first time in 8 years the country a cigarette sales first; “ Baisha ”brand production and marketing scale to maintain 3000000 boxes, single box structure continues to improve; “ and the world ”brand sales growth, high-end cigarette market share to further improve. However, the new normalcy of the macro-economy has also made the market participants, including the industry, feel more and more pressure for development. “Under the new normal, there are new opportunities and new ones.” According to the Hunan Tobacco Leadership Team, no matter how uncertain the environment is, it will create a strong competitive brand