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在新形势下供电企业电力营销工作的重点有了改变,摆脱传统营销管理理念和方法,创新电力营销模式,从而使供电企业的经济收益和工作质量得到有效提高,而客户服务管理作为一个重点部分,是企业健康发展和良好运行的关键。分析电力营销领域客户服务管理中的问题,结合已有的研究和实际案例,对电力营销领域客户服务管理策略进行具体和系统阐述。
Under the new situation, the emphases of electricity marketing work in power supply enterprises have been changed, and the idea and method of traditional marketing management have been changed to innovate the power marketing mode so that the economic benefits and work quality of power supply enterprises can be effectively improved. Customer service management as a key part , Is the key to the healthy development and good operation of enterprises. This paper analyzes the problems in the customer service management in the field of power marketing, and combines the existing research and practical cases to make a concrete and systematic exposition of the customer service management strategies in the field of power marketing.