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张老板开了一家粥店,但一碗粥竟然会卖到了168元,很多人第一个反应是:什么样的粥竞卖出如此天价,这不是明摆着“宰”人嘛,谁会去这个粥店喝这种粥? 可是事实却恰恰相反,人们看到的是张老板这家粥店生意异常红火,顾客络绎不绝。原来,粥店除了卖168元一碗的天价粥外,还有好多价格普通、味道鲜美的粥和各种小吃。而大多数顾客点的都是那些普通的粥和小吃。“那为什么还要打出168元一碗的牌子,还不是自砸生意吗?”张老板对此总会笑着反问顾客:“那你们又是为了什么来的呢?”多数人都会不假思索地回答:“好奇,想看看到底什么粥能值168块钱一碗。”张老板接着便会意味深长地说:“这就是问题的答案,多数顾客都是怀着这种心理来的,我的粥店顾客不多才怪呢,其实这也正是我想要达到的目的。”
Zhang boss opened a porridge shop, but even a bowl of porridge will be sold for 168 yuan, many people first reaction is: what kind of porridge sold so high price, this is not obvious “slaughter ” Well, who will go This congee shop to drink this kind of porridge? But the fact is exactly the opposite, what people see is the owner of this congee shop business unusually booming, an endless stream of customers. It turned out that porridge shop in addition to selling 168 yuan a bowl of high price porridge, there are a lot of ordinary price, delicious porridge and snacks. Most customers point to those ordinary porridge and snacks. “Why do you want to play 168 yuan a bowl of brand, is not self-smashed business?” Zhang boss always smile with a question customer: “What are you to come? ” Most people Will answer without hesitation: “Curiosity, want to see what in the end what porridge worth 168 dollars a bowl.” “Zhang boss then will be meaningful: ” This is the answer to the question, most customers are pregnant with this Kind of mentality, my customers are not much blame porridge shop, in fact, this is exactly what I want to achieve. "