正常之中,隐含着不正常。炒卖名称,势必出现以有偿养无偿,以有偿保无偿,及唯利是图之类。然而,无偿命名是大量的,有偿命名毕竟是少量的。以全国来看,总量不足百分之一。无偿的效应是经久不衰,有偿的效应往往伴随着企业的兴衰成为短期行为。在改革的大潮中,企业是大海中的漂萍。大海变幻莫测,企业随时可能翻船,企业名称随之销声匿迹。以企业名称或品牌命名的地名却犹存于社会,影响之深,大凡几年、几十年,昭示后 Normal, implied abnormal. Speculation of speculation is bound to appear in compensation paid, to pay compensation, and mercenary plans. However, the gratuitous naming is a lot, after all, paid naming is a small amount. By the national point of view, the total amount is less than 1%. The gratuitous effect is enduring, the compensatory effect often accompanies the rise and fall of the enterprise and becomes the short-term behavior. In the tide of reform, enterprises are the bleach in the sea. Unpredictable sea, companies may capsize at any time, the name of the business disappeared. Name names or brand name is still in the community, the depth of influence, generally a few years, several decades, after the show