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中国电视剧在21世纪新十年蓬勃发展,产业生态和文化生态问题越来越得到重视,但二者的相生互动关系在一定程度上被搁置,而这恰恰是中国电视剧健康发展的关键,必须进行统筹考虑。可以从正确认识制播体制改革、充分重视剧本题材创意、理性选择投融资策略、恰当应对政府新规出台这四个方面,来探讨中国电视剧产业价值链与文化价值链之间的关系。电视剧艺术的发展不仅呼唤完善运营模式、加大资本投入,也呼唤提升创意关注和加深文化内涵。如果中国电视剧能够实现从以资本逻辑为导向到以文化逻辑为导向的战略转型,就意味着不仅践行了文以载道、文以化人的艺术使命,而且推动了产业生态与文化生态在相生互动中的产业升级。
Chinese TV plays flourish in the new decade of the 21st century, and the issues of industrial ecology and cultural ecology are getting more and more attention, but the interactive relationship between them is to a certain extent, and this is precisely the key to the healthy development of Chinese TV drama and must be carried out And consider. It can discuss the relationship between the value chain of Chinese TV drama industry and the cultural value chain by correctly understanding the reform of the system of producing the broadcasting, paying full attention to the theme of the script, choosing the financing strategy rationally, and appropriately responding to the government’s new regulations. The development of TV drama art not only calls for perfecting the operation mode, increasing capital investment, but also calling for increasing creative concern and deepening cultural connotation. If China’s drama can be transformed from a capital-logic-oriented to a cultural-logic-oriented strategy, it means not only practicing the artistic mission of writing and stylizing human beings, but also promoting the ecological and cultural ecology of industry at Industrial Mutuality in Mutual Promotion.