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目前国内市场的产品外观同质化严重,缺乏创新性特征,难以打动消费者,虽是新产品,但缺少核心竞争力,多的是价格战、侵权战、维权战……以致于外国人看待中国产品是:复制、廉价产品……这种现象已经严重影响中国产品的国内外形象,造成这种情况的原因是多方面的,如企业经营理念落后、企业自身实力局限、设计缺乏创新性等等。作为从事工业设计的工作者,仅从设计创新方面阐述一下提高产品外观设计创新的方法——模仿与类比,希望能对广大工业设计从业者或即将从事工业设计工作者有所启发,进而提高中国产品设计整体形象。
At present, the appearance of products in the domestic market is characterized by serious homogeneity, lack of innovative features and difficulty in impressing consumers. Although it is a new product, it lacks core competitiveness and is mostly characterized by price war, infringement warfare and rights warfare ... Chinese products are: copy, cheap products ... ... This phenomenon has seriously affected the domestic and international image of Chinese products, resulting in such a situation for many reasons, such as the lack of business philosophy, the company’s own strength limitations, the lack of innovative design Wait. As a practitioner engaged in industrial design, only from the aspects of design innovation, I discuss ways to improve product design innovation - imitation and analogy, hoping to inspire the majority of industrial design practitioners or upcoming industrial designers to further improve China Product design overall image.