国际顶级学术期刊《Nature》,是学术期刊的常青藤,其独到的办刊模式及先进的办刊理念值得出版人研究和学习,尤其在新媒体应用方面也走在了学术期刊界的前列。文章主要研究了《Nature》与新媒体“新闻媒体”“音频与视频”的融合发展模式,总结其新媒体应用的经验,期望为我国学术期刊发展提供借鉴。 The top international academic journals, “Nature”, is an ivy of academic journals. Its unique modes of running journals and its advanced journals are worth studying and studying by publishers. In particular, it is also at the forefront of academic journals in terms of new media applications. The article mainly studies the integration and development mode of “Nature” and new media “news media ” “audio and video ”, sums up the experience of its application of new media and hopes to provide reference for the development of academic journals in our country.