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今年的7月9日是《讲述》栏目开播两周年,从开始的2001年央视索福瑞公司调查“《讲述》是央视观众满意度指数提升最快的栏目”到2002年度央视对每个频道的栏目进行综合指数排名,《周末讲述》位居CCTV-10的第一名;今年上半年CCTV-1进行大调整,选择来自各频道的精品栏目,打造精品频道,《讲述》又名列其中。同时在CCTV-10每周的收视率排名中,《讲述》始终名列前茅且相当稳定。这些成绩除了得益于当初频道开办时栏目定位准确等“战略”外,还得益于《讲述》炼就的一套“独门武功”——“规格化生产四部曲”,这个“四部曲”使《讲述》确立了在节目生产过程中一整套的量化标准,把工厂产品生产中的“规格化”概念引入到节目生产的“每道工序”,它已经成为《讲述》栏目质量稳定、品牌打造的关键所在。
July 9 of this year is the second anniversary of the opening of the “narrative” section. From the beginning of 2001, CCTV’s Surrey Company Survey “” tells the story of the CCTV audience satisfaction index to enhance the fastest section “to 2002 CCTV on each channel In the first half of the CCTV-10; major adjustments in the first half of this year, CCTV-1 selected from the various sections of the channel to create quality channels, ”narrative“ and the list of them . At the same time in the CCTV-10 weekly ratings ranking, ”narrative“ has always been among the best and quite stable. These achievements not only benefited from the ”strategy“ of accurately locating the columns when the channel was started, but also benefited from a set of ”unique martial arts“ - ”standardized production of the four trilogy“ of ”narrating“ refining. The ” So that “narration” established a set of quantitative standards in the process of program production and introduced the concept of “normalization” in the production of factory products into the “every procedure” of program production. It has become a part of “narrative” Build the key.