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目前,B2C模式的电子商务凭借着在流通领域与民生的直接对接,引领中国庞大的消费市场。面对这一难得的历史发展机遇,邮政速递物流可以通过经营更具活力的电子商务营运平台,来开拓更为广阔的市场空间,实现企业的可持续发展。商业经营的本质在于实现消费者的满意消费。当前,以消费者为核心的绿色经济生产方式方兴未艾。从商业实践来看,海尔“人单合一”的市场化运作方式与消费者价值主张的直接对接,标志着以消定营发展模式的兴起。同时,信息技术作为现代产业发展的引擎,为绿色经济生产注入了强大的动力。
Currently, B2C-mode e-commerce leads China’s vast consumer market with its direct connection to people’s livelihood in circulation. In the face of this rare opportunity for historical development, Post Express Logistics can open up a broader market space and realize the sustainable development of enterprises by operating a more dynamic e-commerce platform. The essence of business is to achieve consumer satisfaction with consumption. At present, the consumer-centered green economy is in the ascendant. From a commercial point of view, the direct connection between the market-oriented mode of operation and the consumer value proposition of Haier’s “one man and one man” marks the rise of the mode of development of consumer camp. At the same time, as an engine of the development of modern industry, information technology has injected a powerful impetus into the production of green economy.