体验式营销作为一种由品牌感知延伸而成的营销方式,已经逐步渗透到销售市场的各个角落。近年来,我国人民已经从温饱转向更高的精神层面的追求,后者的消费比例逐年递增,同时也更在意消费者在消费时的综合感受,体验式营销便随之蔚然成风。法国“琉璃时空”工艺品店即是充分利用体验营销的典型案例。整个建筑都由玻璃制品 Experiential marketing, as an extension of the brand from the marketing approach, has gradually penetrated into every corner of the marketing market. In recent years, our people have shifted from being mentally and physically rich to pursuing a higher spiritual level. The proportion of the latter's consumption has been increasing year by year. At the same time, it also cares more about consumers' comprehensive feelings when they consume. Experiential marketing is a common phenomenon. France “glass space ” craft shop that is to take full advantage of the typical case of experiential marketing. The entire building is made of glassware