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对于流通企业来说,客户就是财富,是一种无形资产,提高客户满意度是流通企业成功的关键。本文拟对客户满意度与员工满意度、客户口碑、企业处理客户投诉方式之间的关系进行分析,并提出提高客户满意度的措施。一、客户满意度与流通企业员工满意度的关系90年代初,美国零售业巨子西尔斯公司发现自己在
For the circulation of enterprises, the customer is wealth, is an intangible asset, improve customer satisfaction is the key to the success of circulation enterprises. This paper intends to analyze the relationship between customer satisfaction and employee satisfaction, customer word of mouth, and ways of dealing with customer complaints, and puts forward measures to improve customer satisfaction. First, the relationship between customer satisfaction and employee satisfaction in the circulation In the early 90s, the US retail giant Sears found himself at