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近年来,以“三贴近”为理论依据的一档档“关注民生、尊重民权、代表民意、反映民声”的民生新闻电视直播栏目应运而生。如江苏广播电视总台的《南京零距离》和《直播南京》,中央电视台新闻频道的《新闻社区》,安徽电视台的《第一时间》,河南电视台都市频道的《都市报道》,成都电视台的《成都全接触》等等。这些突破传统新闻传播理念正成为新的收视热点的民生新闻电视直播栏目,在全国电视台中呈点状勃发状态,在荧屏上构成了一道平民化的、魅力四射的亮丽风景。它给电视新闻业带来了生机和活力,同时也面临严峻挑战。那么,电视新闻工作者如何以冷静的思考和创新的理念来打造自己独具特色的民生新闻电视直播栏目呢?笔者就此谈几点浅见:
In recent years, “live in line with people’s livelihood, respect for civil rights, represent public opinions and reflect public opinions” has been the first document on the basis of “three close to” theory. Such as “Nanjing Zero Distance” and “Live Nanjing” of Jiangsu Radio and Television Station, “News Community” of CCTV News Channel, “The First Time” of Anhui TV Station, “Urban Newspaper” of Henan TV Station City Channel, “Chengdu full touch” and so on. These breakthroughs in traditional news dissemination ideas are becoming the new ratings hot livelihood news television broadcast section, which is in a state of dot-like boom in the national television station and constitutes a common and glamorous beautiful scene on the screen. It has brought vitality and vitality to the television journalism industry, meanwhile, it also faces severe challenges. So, how do TV journalists use cool ideas and innovative ideas to create their own livelihood news television live section? I talk about this a few humble opinion: