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上海荘臣选择优势麦肯上海荘臣选择了优势麦肯作为中国新的媒介代理。本次比稿是在七月份进行,其竞争对手为实力媒体。优势麦肯是代表博达大桥(同是 IPG 集团成员)赢得了这次比稿。独特的中央媒介购买系统也是增加价值的重要因素。我们的领导成员和本土最专业的广告人士有着良好的政府和媒介关系。我们有信心,优势麦肯会在中国超过350个市场作得更好。在将上海荘臣加入优势麦肯客户名单的同时,我们在中国将比其它广告代理拥有更多品牌的中央媒介购买和其它单一的媒体代理业务。(例如:上海荘臣,高露洁,强生,雀巢,雀巢营养谷物早餐,通用磨坊,欧莱雅,好来化工,博郎)
Shanghai Chen Chen choose strengths McCain Shanghai Chen Chen chose the advantage of McCann As China’s new media agency. This ratio is in July, its competitors for the strength of the media. Advantages McCain, on behalf of Broad Bridge (also a member of the IPG Group), won the competition. The unique central media buying system is also an important factor in adding value. Our leadership members and the most professional local advertisers have good government and media relations. We have confidence, advantage McCain will make better in more than 350 markets in China. In addition to joining Shanghai Clinton as the dominant McCann Erickson Clients, we will have more branded central media buying and other single media agency services in China than any other advertising agency in China. (For example: Shanghai Chen Chen, Colgate, Johnson & Johnson, Nestle, Nestle nutrition cereal breakfast, General Mills, L’Oreal, good to chemical industry, Bo Lang)