农资和农机连锁经营组织是农业社会化服务的骨干力量,明确自身的角色定位,与广大农民心连心至关重要。然而,不少经销商在连锁经营中,关心自身业绩多,关心农民利益少,服务不到位,有的甚至严重缺位。农资经营业务要获得长足发展,必须真心实意为农民服务,在与农民“连心”上多下功夫。首 Agricultural resources and agricultural machinery chain operation organizations are the backbone of agricultural socialization services. It is of utmost importance to clearly define their own role orientation and connect the hearts of farmers. However, many dealers are concerned about their own performance in chain operations, they are concerned about the interests of farmers, and their services are not in place. Some are even seriously absent. In order to achieve long-term development of the agricultural resources management business, we must sincerely serve the farmers and work hard with the farmers. first