论文部分内容阅读
出版社:机械工业出版社定价:75.00元推荐理由:什么是无形资产呢?迄今为止,众人的理解基本没有超出知识产权的范畴,包括企业家、高管和学者,而且这种知识产权主要涉及专利和商业秘密,几乎无他。本书的作者把企业的资本分为两大类:财务资本和人力资本。作者认为,企业的无形资产建立在企业的人力资本之上,而且,当今企业
Press: Machinery Industry Press Price: 75.00 yuan Recommended reason: What is the intangible assets? So far, people’s understanding of the basic did not go beyond the scope of intellectual property, including entrepreneurs, executives and scholars, and this intellectual property mainly involves Patents and trade secrets, almost no other. The author of this book divides corporate capital into two broad categories: financial capital and human capital. The author believes that the company’s intangible assets built on the human capital of enterprises, and that today’s enterprises