论文部分内容阅读
尽管营销的业绩是很难定量衡量,但是为了更好地做出营销决定,获得更多的投资回报,各个行业、不同专业水平的营销人士都在寻找测量标准。
Although marketing performance is hard to measure quantitatively, in order to make better marketing decisions and get more return on your investment, marketers in all industries and at different professional levels are looking for metrics.