一、充分认识“团销”从务实的角度看,团销大致有以下特点:1.“团销”对象一次性采购量大.如是消耗品还有长期购进的稳定性。2.采购决策人的权力集中.有生杀大权。有时满足决策人非产品需求也可以顺利实现成功团销,因而团销不像其他销售形式那样透明化。3.针对部分产品采购后的促销 First, fully aware of “group marketing ” From a pragmatic point of view, the group marketing generally has the following characteristics: 1. “Mission sales ” object one-time purchase quantity .If the consumables and long-term purchase stability. 2. The power of purchasing decision-makers concentrated. Sometimes meet the decision-makers non-product needs can be successfully achieved successful group sales, and therefore not the same as the other group sales sales form of transparency. 3. For some products after the purchase promotion