市场营销学具有良好的实用功效,它以工作过程的探究式方式,然后再由老师将所学知识隐含到一个或者多个以工作过程为导向的项目教学中,它对现代化人才发展以及就业具有很强的作用。本文结合市场营销学,对项目驱动教学方法进行了简单的探讨。 Marketing has a good practical effect, it is to explore the way the work process, and then by the teacher will be learned to implicate one or more process-oriented project teaching, its modernization and employment development Has a strong role. This article combines marketing research, project-driven teaching methods for a simple discussion.