一、市场细分的必要性企业资源的有限性是市场细分的首要原因。由于受到企业资源和能力的限制,所以对于大多数行业而言,一个企业是很难去满足其全部市场需求的。也就是说,企业只能满足该市场上部分消费群体的需求。既然企业只能去满足市场中的 First, the necessity of market segmentation The limited enterprise resources is the primary reason for market segmentation. Due to the limitations of corporate resources and capabilities, it is difficult for most businesses to meet their entire market needs for most industries. In other words, companies can only meet the needs of some of the consumer groups in the market. Since businesses can only meet the market