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在省委、省政府倡导的前两次思想解放的大讨论中,云南烟草抓住历史机遇乘势而上,取得了整体规模的超常规发展。在当前全省上下开展的第三次思想解放大讨论中,省委、省政府确定,在云南烟草的可持续发展战略中突出“绿色烟草”的概念。什么是“绿色烟草”呢?我个人以为有如下几个方面:1.品牌科技含量方面:高品味、高科技、高防伪的品牌创新道路要坚持下去。以昆烟为例,1996年底至今推出的“特红山茶”、“醇香云烟”、“红云烟”、“柔和茶花”、“兰盾大重九”、“红盾大重九”等,每个品牌都蕴含了当今国际、国内烟草较高的科技含量,在内在质量降焦、降耗、降低卷烟有害物质方面,在增加吸食安全性方面,在减少被动吸烟保护他人健康方面,在从源头堵
In the two previous major discussions on the emancipation of the minds of the provincial party committee and the provincial government, Yunnan Tobacco took advantage of historical opportunities and achieved supernormal development of the overall scale. In the third major ideological emancipation discussion that has taken place across the province, the provincial Party committee and the provincial government have determined that the concept of “green tobacco” should be highlighted in the sustainable development strategy of tobacco in Yunnan. What is “green tobacco”? I personally think that there are several aspects as follows: 1. Brand science and technology content: high-taste, high-tech, high security brand innovation should adhere to the road. Taking Kunming Tobacco as an example, “Special Red Camellia,” “Alcohol Incense,” “Red Cloud Cigarette,” “Soft Camellia,” “Lan Dunzhong” has been launched since the end of 1996. , “Red Shield Heavy Weight 9” and so on, each brand contains the high scientific and technological content of the current international and domestic tobacco, in the quality of reducing coke, reducing consumption, reducing harmful substances in cigarettes, in increasing the safety of smoking, In terms of reducing passive smoking to protect the health of others, blocking from the source