在高等教育大发展的背景下,众多出版社都把高校教材作为重要的出版方向来抓,尤其是在一些面广量大的基础性学科教材的竞争上更是“狼烟四起”,多家出版社尤其是资金实力雄厚的大社更是奇招迭出,利用各种手段来吸引作者,扩大市场份额,耗费了大量的人力物力。在如此热闹的市场环 In the context of the great development of higher education, many publishers regard the teaching materials of colleges and universities as an important publishing direction, especially in the competition of a large number of large-scale basic subject textbooks. Many publishers In particular, the financial strength of the large company is a recruit, using various means to attract the author to expand market share, consuming a lot of manpower and resources. In such a bustling market ring