２０世纪９０年代中期以来，我国各地崛起了一批都市类报纸，它们以独特的风格吸引了大批读者。这类报纸把“城市居民”作为主要的读者群，并由此来确定办报思路和风格。如华西都市报创办伊始，就将自己定位于市民生活报，读者对象是“大中小城市的市民”。这一定位后来获得了 Since the mid-1990s, a number of metropolitan newspapers have emerged in different parts of China, attracting a large number of readers in a unique style. Such newspapers regard “urban dwellers” as their main readership, and thus determine the thinking and style of running newspapers. For example, at the beginning of Huaxi Dushi Bao, we positioned ourselves as a member of the Citizens’ Daily Life and targeted readers of “citizens of medium, small and medium-sized cities.” This positioning was later obtained