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随着我国人民生活水平的提高以及各个领域的不断发展,我国对各项能源的需求量也在逐年递增,其中能源的需求量增长尤为明显。在这样的趋势下,市场的竞争变得越来越激烈。企业想要保障自身的稳定发展,一方面要做好生产工作,另一方面则要加强对营销服务的重视,为广大用户提供更加高质量、高效率的服务项目,同时提升营销管理水平,如此才能获得更好的经济效益。本文就精细化营销管理以及营销策略进行深入的探索研究。
With the improvement of living standards of our people and the continuous development in various fields, the demand for various energy resources in our country is also increasing year by year, of which the increase in energy demand is particularly evident. In this trend, the competition in the market becomes more and more fierce. Enterprises want to ensure their own stable development, on the one hand to do a good job of production, on the other hand, we must strengthen the importance of marketing services for our customers to provide more high quality and efficiency of service projects, while improving marketing management level, and so on In order to get better economic benefits. This article explores and studies refined marketing management and marketing strategy.