改革开放三十年来,我国经济社会持续迅猛发展,人民物质和文化生活水平蒸蒸日上。公共文化服务体系建设不断加强,城乡文化基础设施明显改善,文化资源共享工程日益贴近民众的生活。作为公共文化服务主体之一,文化馆肩负着艰巨而重要的历史责任,又面临着严峻挑战。如何加强新形势下的自身建设,树立外在良好形象,是文化馆当下需要思考和应对的重要命题之一。当前,由于文化基础设施整体薄弱、经济底子差,投入文化基础设施的物力、财力严重不足等原因,文化馆在职能定位、服务模式、队伍结构、运行机制等方面还存在着许多与社 In the three decades since the reform and opening up, China’s economy and society have witnessed sustained and rapid development, and people’s material and cultural living standards are booming. The construction of public cultural service system has been continuously strengthened, the urban and rural cultural infrastructure has been markedly improved, and the project of sharing cultural resources has become increasingly close to people’s livelihood. As one of the main public cultural services, the cultural center shoulders the arduous and important historic responsibility and faces severe challenges. How to strengthen self-building under the new situation and establish a good external image are one of the important propositions that need to be considered and dealt with in the cultural center. At present, due to the overall weakness of cultural infrastructure, poor economic foundation, material and financial resources invested in cultural infrastructure, there are still many problems related to social service functions, service mode, team structure and operating mechanism