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企业文化包括企业的价值观、道德规范、企业精神、群众意识及人员素质，是企业管理硬件和软件的结合。它是着眼于人的、广义的、深层的文化。企业文化是以人本管理为前提，以企业价值观为核心，以企业精神为主体，以群体行为为基础，以追求最大经济效益为目标的企业管理新理论?
Corporate culture, including corporate values, ethics, entrepreneurship, public awareness and quality of personnel, is a combination of business management hardware and software. It is a human, broad, deep culture. Corporate culture is based on the premise of people management, enterprise values as the core, the entrepreneurial spirit as the mainstay, based on group behavior, in pursuit of maximum economic efficiency as the goal of a new theory of business management?