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本文分析了塑化剂事件对酒鬼酒包括股价和财务上的影响,然后逐步过渡到白酒行业以及其他相关行业包括啤酒、黄酒、葡萄酒、软饮料以及其他酒类5个子行业甚至整个食品行业来对其定性分析塑化剂事件所带来的影响。最后运用事件研究法来定量分析该事件对酒鬼酒及其行业的影响。结果显示塑化剂事件影响最大的是酒鬼酒,其次是白酒以及黄酒行业,其他子行业也受到了不同程度的负面影响。
This article analyzes the plasticizer incident on alcoholic drinks including stock prices and financial implications, and then gradually transition to the liquor industry and other related industries, including beer, rice wine, soft drinks and other alcoholic five sub-industries or even the entire food industry to its Qualitatively analyze the effects of plasticizer events. Finally, the use of event research method to quantitative analysis of the incident on alcoholic liquor and its impact. The results show that the most influential plasticizer incident is alcoholic liquor, followed by liquor and rice wine industry, other sub-industries have also been varying degrees of negative impact.