标志性建筑,是指象征一个特定时期特定区域的,反映特定公众的精神品质或文化概念的,为其公众所熟知并认可的建筑。它具有阶段性、地域性、公共性和高识别性。标志性建筑承载着城市某方面的重要特征,具有显著的城市标识意义,是城市“注意力”资源的集合体。从符号学角度看,其突出特点就是人们可以用最简单的信息来唤起对于一座城市的记忆,具有极高的辨识度和传播力。马歇尔·麦克卢汉指出,建筑作为一种特殊的媒介,塑造并重 Landmark buildings refer to the buildings that are well-known and recognized by the public as a symbol of a particular public’s spiritual quality or cultural conception, symbolizing a particular area of ​​a particular period. It has a stage, geographical, public and high recognition. Landmark architecture carries some important features of the city, has a significant meaning of the city logo, is the city “attention ” resources collection. From a semiotic point of view, the outstanding feature is that people can use the simplest information to evoke memories of a city, with a high degree of recognition and communication. Marshall McLuhan pointed out that architecture as a special medium shapes both