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当今国际市场上的竞争愈来愈激烈,随着人们生活消费水平的不断提高,对商品的质量要求也越来越严,各种名牌、名优商品在市场上纷纷走俏,如:法国的“皮尔卡丹”服装系列,美国的“可口可乐”饮料,日本的“丰田”汽车……等名牌商品,在国际市场上风靡至今。我国出口商品的种类虽然很多,但能以名牌打入国际市场的却很少,中国的商品普遍档次不高,价格低廉,在市场上的生命力不强,有的
Today’s competition in the international market is becoming increasingly fierce. With the continuous improvement of people’s living consumption, the quality of goods has become more and more stringent. Various brand names and famous products have become popular in the market, such as: “Pier” in France. The Cardan clothing line, the American Coca-Cola beverage, Japan’s “Toyota” car and other brand-name products have become popular in the international market. Although there are many types of export commodities in China, there are few brands that can enter the international market with brand names. China’s products are generally not high grade, low in price, and have no strong vitality in the market.