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1997年,是我国VCD行业蓬勃发展的一年。据有关部门统计,市场年销售量超过1200万台,是1996年的2倍。目前,中国大约有3亿多家庭,拥有一亿多台电视机,依此类推,VCD视盘机普及率只有15％左右,它还拥有巨大的市场潜力。由于市场需求的刺激,VCD品牌竟达三四百个,外观五花八门,质量良莠不齐,消费者无从分辨,影响了VCD行业的进一步发展。有鉴于此,为了促进VCD视盘机产品质量和产业素质的提高,推动实施名牌战略,维
In 1997, it was a thriving year for VCD industry in our country. According to statistics from relevant departments, the annual sales volume in the market surpassed 12 million units, double the amount in 1996. At present, there are more than 300 million households in China with more than 100 million television sets. By analogy, the popularity of VCD video disc players is only about 15%, which has huge market potential. As the stimulation of market demand, VCD brand actually up to three or four hundred, the appearance of a wide variety of quality varies greatly, consumers can not tell, affecting the further development of the VCD industry. In view of this, in order to promote VCD disc machine product quality and industrial quality improvement, promote the implementation of brand strategy, dimension